Premier Entertainment Hub: Riyadh Season lures in 8 million guests so far

Typically scheduled from October to March, Riyadh Season in the Saudi capital is a series of entertainment, sporting and cultural events. The General Entertainment Authority (GEA) started the initiative back in 2019 in support of Saudi Vision 2030.

Riyadh Season seeks to promote tourism in the Kingdom. The inaugural edition resulted in a sizeable increase in tourism during the period. The GEA estimated that the events collectively generated 6 billion riyals in revenue and lured at least 11 million visitors to the city.

Riyadh Season 2024 has attracted 8 million people, up from six million just a handful of days ago. This milestone underscores the initiative’s status as a premier global entertainment hub, playing hosts to a number of sporting events, restaurants and parks.

Stunning things to do at Riyadh Season 2024

Riyadh Season features an extensive range of offerings that continue to generate significant interest. Notably, the ‘Christian Dior: Designer of Dreams’ exhibition and different activities in Boulevard City attracted numerous guests.

Riyadh Season 2023 attracted more than 72 million people in a remarkable feat. This astounding turnout not only demonstrated the immense popularity of the event but also highlighted the Kingdom’s rising prominence as a global entertainment hub.

There are 14 different zones to explore in Riyadh Season 2024, including ‘Harry Potter: A Riyadh Season Adventure’. People of all ages are invited to engage with interactive technology, practice their Quaffle skills, purchase exclusive merchandise and try a refreshing Butterbeer.