Prolific British pop sensation Ed Sheeran is returning to the UAE for his highlighted anticipated headline performance for the Off Limits festival at Etihad Park. The ‘Shape of You’ singer is going to lead a bill of more than 20 artists performing across 2 stages.
General sale for Off Limits 2025 on Platinumlist started Friday at 11 am. The festival has an open format – essentially, it encompasses different genres, including electronic, pop and hip-hop. Regional artists are also going to be part of the line-up.
Off Limits is planned as a 12-hour celebration. Doors shall open at 2 pm. Superstar Sheeran is scheduled to play a complete concert, lasting around a couple of hours. This is usually unheard of in a festival as headline acts often perform shortened sets.
Ed Sheeran concert: UAE leaning into destination tourism
Off Limits 2025 is coming after Coldplay concerts at Zayed Sports City Stadium in January. These concerts highlight the UAE’s position as a global cultural and entertainment hub. The Gulf state has a diverse population.
The economic footprint these concerts leave is undeniable. They have become greater tourism-driving factors than before. The UAE is leaning heavily into destination tourism, just like many other established countries across the globe.
Ed Sheeran has also announced numerous concerts in China, India, Bahrain and Qatar – as part of its hugely successful Mathematics Tour. The Grammy recipient is famous for offering an intimate experience, featuring just his guitar, Loopstation and soulful voice.