Sephora Middle East: Diversity, Equity, Inclusion, Commitments

Sephora is one of the most popular multinational retailers of self-care and cosmetics. It has almost 340 brands and its own Sephora collection. Sephora is present in almost every corner of the world. Today we will talk about Sephora Middle East and Sephora’s commitment to diversity, equity, inclusion, and commitments. Sephora focuses on three main areas: clients, employees, and communities. Sephora’s diversity is what makes it unique. Sephora promotes diversity by encouraging different perspectives and experiences. Sephora welcomes employees from every background to uphold its diversity. The inclusion and commitment of Sephora is to promote every type of beauty fearlessly and create an inclusive environment for communities, employees, and consumers. The equity of Sephora is to give an equitable experience to everyone.

⁠Sephora Middle East overview

In 1969 Sephora was established in France. It is a multinational retailer of self-care and beauty products. It has a tie-up with 340 brands and has its collection. In 2007 Sephora was launched in the Middle East. Sephora is one of the top leaders in the region by providing both men and women a place to explore new and various kinds of makeup brands, skincare brands and fragrances from all around the globe. Sephora has expanded in the Middle East region with almost 66 stores in UAE, KSA, Qatar, Kuwait, and Bahrain. The main store of Sephora is in Dubai Mall which is considered as the number one store worldwide.

⁠It’s social commitments

Sephora believes that everyone has the power to bring a positive impact. Sephora makes financial contributions and also gives donations of beauty products that help the communities in need. Sephora also believes that every individual should have equal opportunity and provides its employees with an inclusive environment. Sephora is in partnership with an NGO that helps cancer patients called Friends of Cancer Patients. Sephora provides masterclasses to cancer patients to teach them makeup and skin care to make them feel empowered.

Environmental responsibilities

Sephora believes and considers it their duty to protect the health and beauty of this planet. Through the Sephora Stands For Planet Program, the company aims to cut down the energy by installing energy-saving LED screens. It has also added screen timers and has decreased the brightness of shop fronts of all Sephora stores in the Middle East.

It has also started recycling materials such as fixtures and furniture from Sephora stores in the UAE.

Popular Sephora Stores in the Middle East

1)UAE- Sephora Mall of Emirates

2)Saudi Arabia- Sephora Riyadh Gallery

3)Bahrain- Sephora The Avenues Bahrain

4)Kuwait- Sephora The Gate Mall

5)Qatar- Sephora Mall of Qatar