Expedia, Visit Oman Partner to Boost Tourism Through Digital Integration

The national travel authority Visit Oman partners with Expedia Group through a new business deal to provide Omani tourist destinations to Expedia’s digital platform users worldwide. The agreement established at ITB Berlin now connects Expedia users to local tours via API services from providers in Oman.

Visit Oman joins forces with Expedia Group to share the beauty and culture of Oman with worldwide travelers through their digital channels said Shabib al Maamari managing director of Visit Oman. The alliance promotes digital advertising initiatives for people who want to travel between the US, UK, and Middle East regions.

As Vice President of Business Development at Expedia Group Media Solutions Jennifer Andre shows excitement in this venture because it will match local businesses with customers who are ready to explore. Oman’s National Tourism Strategy 2040 uses digital transformation as its foundation to promote tourism growth under the partnership between Visit Oman and Expedia Group Media Solutions.