The 6th edition of the ‘Gulf Madhyamam Come On Kerala’ fair is all set to take place in Sharjah from June 7th to 9th. This massive event, held under the guidance of the Ruler of Sharjah, is the biggest Indian fair in the entire Middle East region. It brings together trade, entertainment, and Indian culture under one huge roof at the Sharjah Expo Centre.
The scale of the fair is truly impressive. Stalls from hundreds of businesses showcase the very best products and services from both India and the UAE. Visitors can explore a wide range of offerings related to health, tourism, education, shopping, interior design and much more. Many new consumer products are also launched at the fair.
But Come On Kerala is much more than just a trade show. It’s a grand celebration of Indian culture and a wonderful opportunity for the large Indian community living in the UAE to come together.
A Bonanza for the Indian Diaspora
For the over 3 million Indians residing in the UAE, the Come On Kerala expo is an eagerly awaited event every year. It allows them to reconnect with their roots through an array of cultural programs, music, dance, cuisine and more.
The three-day event is packed with activities and entertainment tailor-made for Indian families. Children can take part in fun drawing and singing competitions. Fashion enthusiasts get tips from experts on the latest trends. Foodies can sample a wide variety of delectable Indian dishes and learn cooking from celebrity chefs.
The evenings promise to be even more spectacular with live performances by top celebrities from the Indian film world. This year’s lineup includes superstars like actor Nivin Pauly and actress Parvathy Thiruvothu. The organizers have also planned special tributes to musical legends like A.R. Rahman.
Fostering Indo-Arab Cooperation
While celebrating Indian culture, the Come On Kerala fair also plays an important role in boosting business and trade ties between India and the Arab nations. It provides a platform for entrepreneurs and investors from both regions to connect, network and explore new opportunities.
Several business summits are planned alongside the main expo where prospects in various sectors like tourism, healthcare, education and retail will be discussed. The fair’s organizers believe such engagement helps strengthen the already warm relationship India shares with the UAE and greater Middle East.
The fair will also honor talented Indian and Arab women who have made valuable contributions across fields. The ‘Indo-Arab Women’s Excellence Awards’ recognize the growing role women play in driving socio-economic progress in both regions.
An Event Like No Other
What makes Come On Kerala truly unique is the sheer variety of events and experiences it packs across just three days. Whether it’s business, culture, entertainment, food or shopping, the fair has something for everyone.
Visitors can easily spend hours exploring the hundreds of stalls, watching live performances, participating in activities, and soaking in an authentic slice of Indian culture. And the best part is that it all takes place right here in the UAE.
The massive scale, the star-studded performances, and the wonderful amalgamation of commerce and culture make the Gulf Madhyamam Come On Kerala fair an event like no other. As it celebrates its silver jubilee this year, the fair promises to be bigger and better than ever before.
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