UAE-based Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) have collaborated with the 1 Billion Followers Summit to co-produce the program, 1 Billion Acts of Kindness, in an innovative collaboration with YouTube star MrBeast. This movement is aimed at popularizing goodness and going viral – changing the social media influence into influence in life. The partnership of the UAE and MrBeast is the re-establishing of the power of digital influence that proves that creators do not have to concentrate on entertainment and monetization but can arrange the world in the communities that require compassion, sustainability and positive action.
UAE Leads Global Compassion from the Digital Stage
This collaboration solidifies the UAE as a humanitarian hub and digital pioneer in the world. The UAE is turning Dubai into the Silicon Valley of human compassion through MBRGI, education, health, and sustainability on one side, and the reach of the 1 Billion Followers Summit on the other side, to the top creators. The partnership with MrBeast shows how the country has confidence in the use of content to do social good and empathy in the world.
From Monetization to Mobilization: Creators for Change
The campaign emphasizes a new role of social media influence: a call to action, kindness, and solidarity. The 1 Billion Acts of Kindness by MrBeast fits the humanitarian diplomacy of the UAE in terms of its long-term perspective. The next 2026 Summit will include the top 10 creators around the world who will not be competing to gain fame, but the most significant positive contribution. Collectively, they want to demonstrate that the future of influence is not in the number of views, but in the number of lives changed.