How UAE Consumers Can Spot and Report Counterfeit Goods Under Cabinet Decision 107?

The UAE has enhanced consumer protection by implementing the Executive Regulations issued by Cabinet Decision No. 107 of 2026. The rules extend more responsibility and opportunities to consumers in finding and reporting suspected commercial article misrepresentation when an article presents information that the consumer considers is tainted or false.

Suppliers have to be compliant with the strict requirements and restrictions provided, including the requirement for all suspected fake and adulterated products to be withdrawn from their supply lines within 24 hours. When consumers file their complaints, they can assist in any identification of violations for physical stores and marketplaces conducting their business online.

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Key Signs of Counterfeit Products

It may be advisable for the consumers to be careful about a product offered at an unusually low price, especially if the price reduction seems inconsistent with the ordinary authorised distributor prices. Potential counterfeit items may also have packaging that is suspicious, spelling errors, weak seals, missing batch numbers, or QR codes that may conceivably be missing or nearly blank.

Another significant test is indeed labeling in Arabic. Clear information including origin and expiry should be clearly displayed in Arabic and English on consumer products. It is also useful to have regard for any relevant ECAS or EQM marks where applicable.

Another indicator may be the seller’s paperwork. Retailers with a TRN should be able to issue a formal tax invoice with their TRN and have accurate information from the retailer about the return policy. Consumers must be wary of unscrupulous merchants who do not have the ability to offer any manufacturer warranties or acceptable paperwork.

How to Report Counterfeit Goods in the UAE?

The key first step is to preserve any evidence. Consumers are advised to save the receipts or tax receipts from the merchant and note the merchant’s name, store’s address or website URL, date of consumption, photographs of the product, packaging information, batch number and communication with the merchant.

Consumers are then able to choose which official complaint process to use. The Ministry of Economy and Tourism can be reached by telephone line 800 1222 or on its official Portal. The Dubai and Abu Dhabi consumer complaints can be made through Dubai-based Consumer Rights UAE platform and Abu Dhabi based TAMM. Sharjah Economic Development Department is the place to turn to for the consumers in Sharjah.

In writing the complaint, clearly state the point you are trying to make and attach supporting evidence. It would be up to the enforcement team to investigate the complaint and then take action that could include a withdrawal of the product for 24 hours, measures to refund the consumer or penalties imposed on the merchant if there’s been a violation confirmed.

Why Does Consumer Reporting Matters?

As well as enforcement measures, consumers need to be aware of suspicious products and report them as soon as they become aware of them. UAE consumers can assist authorities combat counterfeit goods and improve the integrity of the marketplace by checking product details, keeping records of product costumes and by adopting official complaint mechanisms.

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