‘Made in Oman’ Campaign Grabs Notable Success: Everything You Need To Know

Omani products have been experiencing significant and positive consumer demand, in line with the ongoing ‘Made in Oman’ campaign that has been taking place across several commercial centres in different provinces and is set to continue until the end of December.

The campaign is being organised by the Ministry of Commerce, Industry and Investment Promotion (MoCIIP) in collaboration with the Oman Chamber of Commerce and Industry (OCCI) and the Joint Committee for External Exhibitions of Omani Products (OPEX).

‘Made in Oman’ Campaign Supporting Local Products

The ongoing efforts are enhancing awareness about Omani products and promoting local investment, in addition to providing a valuable opportunity to educate consumers about the importance of supporting local products.

The MoCIIP highlighted that Omani products enjoy a good reputation across the globe for their quality and efficiency, amid competitive exports reaching more than 130 countries in numerous sectors such as food and construction.

In addition to playing a substantial role in consumer education, the ‘Made in Oman’ campaign also constitutes support for the national economy, contributing to increased economic returns and boosting the Gross Domestic Product (GDP).

The campaign seeks to introduce and promote national products in the local market, boost local consumer confidence in national products as the first choice, highlight their quality and competitiveness, and create a typical image of the diversity of the Omani industry.

Fair Competition: Preventing Dominance and Monopolies

The efforts are aimed at increasing integration between industrial establishments and small and medium enterprises, bolstering partnerships among them, improving consumer loyalty to local products, and establishing communication channels between producers and consumers.

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Since achieving fair competition remains an essential element for contributing to economic growth, necessary measures are being implemented to combat the policy of dumping, in addition to preventing dominance and monopolies.