Dubai Summer Surprises returns for its 27th edition this year: details inside

Dubai Summer Surprises (DSS) 2024 is running from June 28 to September 1, bringing 65 days of nonstop adventure, thousands of lucrative offers and innumerable fun things to do in Dubai, representing the summer as one of the best times to explore the city.

During the 27th edition of the annual festival this year, both residents and visitors can discover amazing shopping, incredible offers at iconic hotels and attractions, non-stop entertainment and memorable concerts, diverse dining and several other exciting activities.

DSS Daily Surprises a highlight of Dubai Summer Surprises

DSS promises all-round entertainment, fabulous festivities, unbeatable sales and a lot of family fun lined up. One of the key highlights of the festival is the return of DSS Daily Surprises. Running from July 2 to August 4, it brings brilliant bargains to everyone.

DSS Daily Surprises represents a period of highly anticipated and incredibly popular shopping deals as people in Dubai get to experience 34 days of exclusive, limited-time offers across everything from fashion and beauty to electronics and home labels.

Organised by Dubai Festivals and Retail Establishment, exclusive deals are revealed every day – one brand at one location in the city offering an unbeatable offer for one day only. The daily surprise is revealed 24 hours in advance.

Finding the best shopping deals in Dubai

Dubai is a shopping lover’s dream come true, housing more than 60 malls, including several stunning retail-meets-leisure destinations. From luxury labels to international brands and local produce, there is no shortage of interesting finds.

Irrespective of your purpose – be it looking for the latest fashion at the Dubai Mall or souvenirs at charming souks – Dubai has special deals running often. The Gulf city is home to annual shopping celebrations like Dubai Shopping Festival and Dubai Summer Surprises.

So keep your credit cards ready!