Breaking Boundaries: Abu Dhabi’s Role in Global Media Landscape

Abu Dhabi Shines as Global Hub for Media Innovation: 2nd Global Media Congress Draws International Spotlight

In a dazzling display of media prowess, Abu Dhabi played host to the 2nd Global Media Congress, cementing its status as a global hub for media innovation and discourse. The event, which took place on 14 Nov, brought together key players from the media industry, offering a platform for discussion, collaboration, and exploration of the latest trends shaping the future of media.

Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, gave the event its official opening on Tuesday at the Abu Dhabi National Exhibition Centre.

Speaking at the inaugural event, Sheikh Nahyan emphasized that the media can promote global cooperation as well as the exchange of fundamental values and interests. He also mentioned the media’s ability to highlight human achievements in a way that transcends nationality, ethnicity, religion, and cultural boundaries.

Tolerance and peaceful coexistence, according to Sheikh Nahyan, are forms of soft power that open doors for integrated local and global community engagement that advance prosperity and peace for all.

Furthermore, “we can deal reasonably with significant environmental issues like global climate change, waste management, recycling, potable water, and renewable energy sources when we have peace and tolerance.”

The minister mentioned that the Congress will talk about global warming and climate change, as well as how the media can help COP28, which is scheduled to take place in the United Arab Emirates from November 30 to December 12, achieve its objectives.”

As leaders in the media, you have the chance—no, the obligation—to instill optimism and hope for overcoming the challenge of climate change. You have the authority to spread the word about beneficial initiatives both locally and globally. The apparent dedication you have shown to tackling the worldwide issue of environmental protection, which poses a threat to humankind, motivates me.

Sheikh Nahyan emphasized that news organizations and other media businesses will keep utilizing digital technology to their advantage and increase their online presence to deliver content more quickly, enhance its relevance and timeliness, reach a wider audience, track readership and audience trends and preferences, boost revenue, and cut expenses.

Large audiences will continue to receive information and entertainment from electronic media, including web-based media, television and radio, satellite, wireless and mobile technologies, and other modern delivery methods, he continued.

The minister stated that since the media landscape is evolving quickly, we must recognize that content creation—rather than technology—is what matters most in the media. Media professionals bear the critical duty of producing high-caliber material that satisfies the interests of a wide range of domestic and global audiences, in addition to providing a well-rounded mix of news, information, entertainment, and education from local, national, and international sources.

“We are very proud to welcome today decision makers, major corporations, thought leaders, and innovators to an event that is already an essential global forum for the media sector,” said Mohammed Jalal Al Rayssi, Chairman of the Higher Organising Committee for the Global Media Congress and Director-General of Emirates News Agency (WAM).To address the major problems facing the industry, media leaders are coming together thanks in large part to the Global Media Congress. The Congress is propelling the sector’s growth and evolution and highlighting its enormous potential to develop game-changing solutions and open up new business horizons by combining the ambition and skill of the diverse participants, he continued.

The congress, a beacon of international dialogue, featured prominent speakers, industry leaders, and visionaries, all converging in the capital city to share insights, experiences, and visions for the future of media. With a diverse range of topics on the agenda, from the impact of digital transformation on journalism to the role of media in a rapidly changing world, the congress provided a comprehensive overview of the challenges and opportunities facing the industry.

The event showcased Abu Dhabi’s commitment to fostering an environment of innovation and collaboration in the media sector. The city’s state-of-the-art infrastructure and commitment to technological advancement were highlighted as key factors contributing to its growing prominence on the global media stage.

This event underscores the importance of Congress as a platform for discussing challenges such as fake news, media ethics, and the evolving role of traditional media in the digital age. Attendees engaged in lively debates and panel discussions, offering diverse perspectives on the pressing issues facing the industry.

The Abu Dhabi Media Congress Wasn’t Just About Discussions; It Was a Celebration of Innovation.

The congress reportedly featured cutting-edge technological showcases, offering attendees a glimpse into the future of media production, distribution, and consumption. As the curtains draw on the 2nd Global Media Congress, Abu Dhabi emerges not only as a strategic player in the global media landscape but also as a city committed to driving the industry forward. With its unique blend of tradition and modernity, Abu Dhabi continues to be a beacon for media professionals and enthusiasts alike, setting the stage for even greater strides in the years to come.

The Emirates News Agency (WAM) is collaborating with the organizers of the three-day international event .Workshops will cover a variety of subjects, including ChatGPT, subscription strategies, youth storytelling, sustainability and climate media, and more. 

Abu Dhabi’s role in the global media landscape is important. The city is hosting of the 2nd Global Media Congress and encouraging innovation, the congress brought together media leaders, innovators, and influencers to discuss the future of the constantly changing global media landscape and demonstrated Abu Dhabi’s impact on the global stage.

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