FIX CHOCOLATE: Your brief guide to buying the viral Dubai chocolate

Dubai is prominent for a number of things, including tourism and shopping. There is another reason to visit the city. It is the FIX Chocolate. Have you heard of the ‘viral Dubai chocolate’? If not, you need to immediately check its popularity on social media.

First established in 2021, FIX Dessert Chocolatier started gaining global prominence only in 2024. In fact, the chocolate has become so popular in different countries that tourists are genuinely flying into Dubai to get their hands on it.

His Highness Sheikh Hamdan bin Mohammed shared the viral chocolate bars on his Instagram stories. It has become such a phenomenon that the Dubai prince also got a set made featuring his branding on the label.

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Guide to buying the viral FIX chocolate

The only challenge here is that FIX Dessert Chocolatier releases only a couple of batches daily and that they usually sell out really quick. Currently, the brand doesn’t have an in-person or online shop. You can only order from the Deliveroo app.

Founded by British-Egyptian Dubai expatriate Sarah Hamouda, each piece of FIX chocolate is completely homemade. Designs are painted on its surface. Crafted carefully, the limited supply makes the bars all the more special and sought after.

The sale opens every day at 2 pm to 5 pm. Make sure you are on the Deliveroo app at the time of release and don’t hang about getting it in your basket either. One box of 6 different flavours can be bought at Dh385.50, and a mini box starts at Dh189.

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